The Group Chat is Sacred. Chaotic. Essential.
by sarah selip | march 27, 2025
Remember that time a group chat dominated the news cycle? Yeah—same. And let’s be honest: that’s everyone’s biggest fear.
There was a time when group chats were just where weekend plans went to die. But in 2025?
They’re where culture is created, friendships are managed, and somehow—magically—work gets done. Instagram captions developed, calendars get scheduled, and real-time workflow (Mac users understand the importance of iMessage here).
As a communicator (and, let’s face it, a professional people-connector), I’d argue the humble group chat has quietly become one of the most essential tools in our digital lives… and I am a group chat FIEND.
It’s the new front porch, the inner circle, the war room—and yes, still a place for unhinged memes. (And don’t underestimate those. Memes matter.)
Let me break it down.
#1: The Name Sets The Vibe
The name of your group chat? Critical.
If you’re still rocking I’m begging you—fix it. Group chat names are branding, baby. They say everything about who’s in, what we’re about, and how we show up for each other.
Whether it’s Hot Girls with Agendas, I Survived the 118th Congress, or Polar Bear Express, the name sets the tone. It’s shorthand for the energy you’re bringing—and it better be immaculate.
#2: Color-Code Or Be Lost
Yes, I color-code my contacts. And no, I’m not sorry.
It’s so much easier to quickly look for the group based on which colors are in it… try it for fun.
Pink = inner circle.
Blue = media friends.
Yellow = former coworkers/Capitol Hill-adjacent.
If my contacts aren’t organized like a neurotic editorial calendar, am I even communicating?
It’s the digital equivalent of setting the table before a dinner party—intentional, a little extra, and totally grounding.
#3: Every Chat Has Its Purpose
Let’s talk group chat hierarchy. You’ve got:
The chaos chat (73 unread messages before 9 a.m.)
The client brain trust (where strategy, panic, and brilliance collide)
The meme dump (no words, just vibes) ** may or may not also be the chaos chat.
The planning thread (where dreams become spreadsheets)
Each thread has its own energy, social contract, and inside jokes. And the best part? You get to exist in multiple communities, without forcing them to overlap. It’s like hosting a dozen dinner parties with zero cleanup.
#4: Real-Time Magic > Forced Brainstorms
Group chats are where strategy meets serendipity.
Those “Should we pitch this?” texts? That mid-commute voice note with a campaign idea?
That’s where the magic happens. You can’t calendar it—but when it hits, it hits.
#5: High Trust, Low Stakes
There’s something deeply human about group chats.
They’re messy. Typo-filled. Unfiltered. Intimate. You can show up mid-meltdown in a robe or drop a genius tagline between errands. No pressure to perform—just show up.
In a world of curated feeds, group chats are rare: raw, real, and ours.
Group chats are more than communication—they’re connection. They’re community. They’re the last bastion of unfiltered honesty, chaotic brilliance, and unmatched meme curation.
So name your group chats with pride. Color-code your contacts like the type-A communicator you are. Keep showing up, spilling tea, soft-launching crushes, and pitching brilliance.
Because the group chat? That’s where the real magic happens.
And if you’re lucky? It’s also where the memes never sleep.
